We invented a concept with a nice double meaning and clear message, explaining that Etos is the place for women to make themselves WorldCup ready. With the line "Maak je op voor Oranje", we explained to the Dutch women to make themselves ready. "Maak je op" means get ready but also put on make up. A nice doublemeaning, since Etos is the place with beauty products and make-up. The campaign ran on all the media channels from print to guerilla for several months prior to the WorldCup in Africa. It was a nice experience creating a campaign for Etos. With more than 500 stores it's one of Hollands biggest drugstore's.
